You Need
Strategies that Spark!
The best ideas stall out when strategy doesn’t scale with them. I’ve seen it again and again—brilliant teams stuck in the weeds, chasing checklists without clarity.
As a Chief Product Officer for B2B SaaS and fintech startups, I help founders and product leaders make smarter moves, faster—without losing the heart of what makes their company great.
Here’s what I believe:
You don’t need more hustle.
You need strategies that spark action,
create alignment, and build momentum.
Jennifer Moore | Founder & Chief Product Officer
But don’t just take it from me—here’s what founders and teams I’ve worked with have to say:
Kerry Mitchel
Sales Executive
Jennifer was our interim Chief Product Officer during a critical phase of Veritran’s U.S. market expansion. She was incredible to work with, helpful and is a literal genius. She’s empathetic and extremely intelligent. Despite our efforts over the previous four years, we experienced major setbacks and challenges to successfully break into the U.S. market. Jennifer quickly introduced Product as a strategic function, bringing cross-functional teams together in an unprecedented way.
She helped clarify our product vision, align leadership around a cohesive strategy, run a Design Sprint, and develop a go-to-market plan for our initial product offering. Her ability to drive collaboration and create structure in an evolving organization had a meaningful impact on our ability to execute. Her leadership, knowledge and experience provided the foundation
we needed to accelerate our expansion and
improve our overall product strategy.
From my perspective, today we have a much clearer picture surrounding our product, value and market than we did before she came and we are making major strides thanks to all the work we did with Jennifer as CPO.
Cory Cozzens
Managing Director
Jennifer was our interim Head of Product Strategy, transforming our venture studio at Philo Ventures. In a few months, she redefined our team structure and validation processes, significantly boosting our output. Her thoughtful approach streamlined roadmap development, and her keen ability to optimize team dynamics ensured we had the right people in the right roles. Jennifer's powerful network provided critical expertise at key moments.
Her impact is undeniable, and her abilities are truly exceptional.
Julie Desjardins,
Director of Operations
Jennifer made an immediate and lasting impact during her time as our interim Chief Product Officer. In just a few months, she brought clarity and momentum to a rapidly evolving product organization, quickly assessing team strengths, aligning priorities, and introducing process improvements. Jennifer led a large cross-functional team with empathy and precision, instilling a product mindset that energized the culture and improved collaboration across engineering, design, and GTM. She streamlined product planning, introduced lightweight yet effective frameworks, and helped sharpen the company’s strategic focus—all while earning the trust of both senior leadership and frontline team members. Her ability to move quickly without sacrificing long-term value is rare and powerful. Jennifer doesn’t just hold the line in interim roles—she moves it forward.